I collaborated with the iconic brand Fritz Hansen in September 2016 for the launch of two new versions of the legendary Arne Jacobsen Series 7 chairs.
The project focused on two distinct finishes: one featuring black matte legs with a deep blue seat, and the second with a soft pink seat and striking gold legs. The brief was to create three cohesive images for the global press campaign, subtly integrating both blue and pink tones throughout the styling.
I worked alongside the very talented stylist Barbara Bendix Becker from RB7 Design. Together, we chose an historic « Klampenborg » house in Copenhagen as our location, a space with beautiful white-painted floorboards that perfectly complemented the Danish aesthetic.
Our goal was to capture the chairs both together and individually within a similar setting. We wanted to create imagery that appealed to an international audience while staying true to its Danish soul. The result is a clean, minimalist visual where the chair is undeniably the star of the show.
To add a layer of artistic depth, the painting featured in the background was created by the renowned Danish artist Tal R. He was the creative mind behind the new color palette for this anniversary collection, ensuring that every element of the shot, from the furniture to the art, shared the same creative DNA.
