In January 2019, I was commissioned to shoot the visuals for the new ‘Eurostar rouge’ service between London and Paris. The shoot took place at the iconic Gare du Nord, right in the heart of the city.
The brief was clear and inspiring: the new lounge was to be situated in a completely reimagined location, perched a level above the mezzanine check-in area. The goal was to honor the building’s heritage and architectural beauty—specifically those stunning windows that gaze out at the Gare du Nord statues from Rue de Dunkerque.
For the frequent traveler, this space is designed as a sanctuary—a calm retreat where they can unwind away from the buzzing crowds of a busy workday. With its light, airy atmosphere and fresh interior design, the lounge was created with the passenger’s well-being in mind.
Anticipating the challenges of shooting in a high-traffic area once open, this was the perfect opportunity to bring the space to life through thoughtful props and genuine human interaction. My main objective was to excite Eurostar’s most valued travelers by revealing a space that feels like a true oasis.
The imagery had to go beyond pure architectural photography. The vision was to capture « real life »—non-staged interactions between travelers and staff that showcase the lounge as a facilitator of human and cultural exchange.
The design itself feels like a typical Parisian apartment: personal, intimate, and welcoming, with self-service features and individual touches that make it feel like home. We wanted the photographs to reflect a « parenthesis » in a traveler’s day—a moment where they can socialize, work, or simply relax in a setting where everything feels « delightfully easy. »
Through movement and a natural lens, I aimed to capture those special little touches and the attention to detail that make the Eurostar experience so memorable.
