Brittany is a beautiful region in France’s West. I was thrilled to collaborate with the Morbihan Tourism Committee to create a series of lifestyle images for use across all their media platforms.
Brittany sometimes suffers from a bit of an image problem, with a reputation for being wet or uninteresting. The Committee didn’t just want landscape photos; they wanted life, people, and characters interacting with this stunning environment. To achieve this, we staged shots that showcase people truly enjoying the landscape.
Our priority was to represent the sheer variety of activities available in the Morbihan region. By combining sports, leisure, and people within these beautiful settings, we aimed to reveal the full potential of what Brittany has to offer. I worked closely on this project with Armelle Jouan (Press Manager) and Bénédicte Leman (Communication Manager).
Three main themes guided our creative choices:
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Activities by the sea: Surfing, sailing, or simply enjoying a picnic on the beach.
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The Countryside: Brittany isn’t only about the ocean; its interior landscapes are just as diverse and captivating as the coast.
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Made in Brittany: I collaborated with several local producers to capture iconic Breton products. The seafood was provided by oyster farmer Jeff Quintin in La Trinité, and the pancakes came from « La Chaumière de Pomper, » an excellent crêperie in Baden. For the rest of the local products, Laurence Du Tilly handled the styling, and we shot everything at « Délice Café, » a splendid restaurant right here in Vannes.
I consciously avoided the typical clichés. The goal was to present a Brittany that is modern, sophisticated, and attractive to a worldwide market.
A selection of these images was even chosen for an advertising campaign promoting Morbihan in the Paris metro. You can discover a few of them below.
